Business Finance: A Pictorial Guide for Managers - Couverture souple

Burns, Paul; Morris, Peter

Couverture souple

ISBN 10 : 075061899X ISBN 13 : 9780750618991

Editeur : Butterworth-Heinemann Ltd, 1994

Synopsis

Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business. Easy-to-understand guide to the financial world. Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business.

A propos du livre

À propos de l'auteur

NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 075061899X
• ISBN 13: 9780750618991
• Reliure: Broché
• Nombre de pages: 90
• Coordonnées du fabricant: non disponible
• Personne responsable: Barbara Criscuolo; b.criscuolo@lswr.it; ; Via Spadolini, 7; Milano; 20141; Italie