Articles liés à Marketing Operations Workbook

Marketing Operations Workbook - Couverture souple

Worsam, Mike

 
9780750619943: Marketing Operations Workbook
Couverture souple
ISBN 10 : 0750619945 ISBN 13 : 9780750619943
Editeur : Butterworth-Heinemann Ltd, 1995

Synopsis

Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
1995
Langue
anglais
ISBN 10 
0750619945
ISBN 13 
9780750619943
Reliure
Broché
Nombre de pages
392
Coordonnées du fabricant
non disponible
Personne responsable
non disponible