Articles liés à Understanding Customers
Synopsis
Part of the "CIM Student Series".
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.
Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is
Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook)
Edité par
-, 1995
ISBN 10 : 0750619961
ISBN 13 : 9780750619967
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750619967
Quantité disponible : 1 disponible(s)
Image d'archives
UNDERSTANDING CUSTOMERS (CIM WKBK) (Marketing Series: Student Workbook)
Edité par
- -, 1995
ISBN 10 : 0750619961
ISBN 13 : 9780750619967
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750619967
Quantité disponible : 1 disponible(s)