Articles liés à Relationship Marketing for Competitive Advantage: Winning...

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers - Couverture souple

Payne, Adrian; Christopher, Martin

 
9780750620208: Relationship Marketing for Competitive Advantage: Winning and Keeping Customers

Synopsis

This reader provides selected articles that highlight key concepts as well as giving industrial and service perspectives. It contains advice on how to achieve customer-consciousness in employees at every level.

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