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Synopsis
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
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À propos de l?auteur
Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.
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Understanding Customers (CIM Student)
Edité par
Routledge 13/02/1997, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780750623223
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Understanding Customers (CIM Student)
Edité par
Routledge, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL2598548
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Understanding Customers (CIM Student)
Edité par
Routledge 13/02/1997, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780750623223
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Understanding Customers (Marketing Series: Student)
Edité par
Routledge, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
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Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-S-037-03530
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Understanding Customers
Edité par
Butterworth-Heinemann, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750623223. N° de réf. du vendeur 9854295
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Understanding Customers
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 414 This item is printed on demand. N° de réf. du vendeur 3658429
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Understanding Customers
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 414 2nd Edition. N° de réf. du vendeur 264222306
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Understanding Customers
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 414. N° de réf. du vendeur 184222312
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Understanding Customers
Edité par
Taylor & Francis Ltd, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 514. N° de réf. du vendeur B9780750623223
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Rice, C: Understanding Customers
Edité par
Taylor & Francis, 1997
ISBN 10 : 0750623225
ISBN 13 : 9780750623223
Neuf
Kartoniert / Broschiert
Vendeur : moluna, Greven, Allemagne
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Kartoniert / Broschiert. Etat : New. This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in so. N° de réf. du vendeur 594941158
Quantité disponible : Plus de 20 disponibles