New Product Development: An Introduction to a Multifunctional Process - Couverture souple

Jones, Tim

 
9780750624275: New Product Development: An Introduction to a Multifunctional Process

Synopsis

This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.