Royal Mail Guide to Direct Mail for Small Businesses - Couverture souple

Thomas, Dr. Brian F.

Couverture souple

ISBN 10 : 0750627476 ISBN 13 : 9780750627474

Editeur : Butterworth-Heinemann Ltd, 1996

Synopsis

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0750627476
• ISBN 13: 9780750627474
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible