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Synopsis
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad. Based on extensive and unique research by Cranfield School of Management, "Key Account Management" presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization. It addresses one of the key new areas in strategic marketing practice. It is ideal for practitioners and students.
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À propos de l?auteur
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. Beth Rogers is Visiting Fellow at the Cranfield School of Management and a Chartered Maketer. She spent her early career with IBM and then worked as a management consultant for nine years before joining Logical Worlwide as Solutions Marketing Manager.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750632782
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Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing)
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750632782
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Key Account Management: Learning from Supplier and Customer Perspectives (Cim Professional)
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Butterworth-Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001414967
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Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing)
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
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Key Account Management: Learning from Supplier and Customer Perspectives
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Butterworth-Heinemann, 2004
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ISBN 13 : 9780750632782
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780750632782. N° de réf. du vendeur 9529681
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Key Account Management: Learning from Supplier and Customer Perspectives
Edité par
Butterworth-Heinemann, 2001
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750632782. N° de réf. du vendeur 9725354
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Key Account Management: Learning from supplier and customer perspectives: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing)
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
Ancien ou d'occasion
Paperback
Vendeur : Greener Books, London, Royaume-Uni
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Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 4670791
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Key Account Management: Learning from supplier and customer perspectives (Cim Professional)
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G075063278XI3N00
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Key Account Management. Learning from Supplier and Customer Perspectives
Edité par
Butterworth Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
Ancien ou d'occasion
Couverture souple
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
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Etat : Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag Key Account Management: Learning from Supplier and Customer Perspectives (Chartered Institute of Marketing) (Cim Professional) Zustand: 2, Sehr gut - gebraucht, Taschenbuch Butterworth Heinemann , 1998 , Key Account Management. Learning from Supplier and Customer Perspectives, Malcolm H. B. McDonald, Beth Rogers. N° de réf. du vendeur BU358306
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Key account management
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 075063278X
ISBN 13 : 9780750632782
Ancien ou d'occasion
Couverture souple
Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
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Etat : Wie neu - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Butterworth-Heinemann , 1998 , Key account management, Malcolm McDonald,Beth Rogers. N° de réf. du vendeur BU358960
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