Sales Management - Couverture souple

Noonan, Chris

Couverture souple

ISBN 10 : 0750633611 ISBN 13 : 9780750633611

Editeur : Routledge, 1998

Synopsis

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.

A propos du livre

À propos de l?auteur

Chris J. Noonan

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0750633611
• ISBN 13: 9780750633611
• Reliure: Broché
• Nombre de pages: 452
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible