Articles liés à Understanding Customers
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Understanding Customers" module of the CIM Diploma; it has been endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips.
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Présentation de l'éditeur
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.
Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is
Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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