Articles liés à Relationship Marketing: Strategy and Implementation

Relationship Marketing: Strategy and Implementation - Couverture rigide

Peck, Helen; Christopher, Martin; Clark, Moira; Payne, Adrian

 
9780750636261: Relationship Marketing: Strategy and Implementation
Couverture rigide
ISBN 10 : 0750636262 ISBN 13 : 9780750636261
Editeur : Butterworth-Heinemann Ltd, 1999

Synopsis

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Moira Clark is Director of the CRM Research Forum at Cranfield School of Management, Cranfield University. She also serves as a consultant to a number of leading international companies. Her major area of research an consulting is in Customer Relationship Management, Relationship Marketing and the drivers of Customer Retention. Moira is a judge for the prestigious Unisys and Management Today Service Excellence awards. She is also a frequent keynote speaker at many public and in-company seminars and conferences around the world. Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies. Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
1999
Langue
anglais
ISBN 10 
0750636262
ISBN 13 
9780750636261
Reliure
Relié
Nombre de pages
524
Coordonnées du fabricant
non disponible
Personne responsable
non disponible