Articles liés à Innovation in Marketing
Synopsis
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Peter Doyle, Susan Bridgewater
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter D'occasion
état : Assez bonInnovation in Marketing (CIM Professional...
Afficher cet article
EUR 2,98
EUR 5,72 expédition depuis Royaume-Uni vers Etats-Unis
Destinations, frais et délaisAcheter neuf
Afficher cet article
EUR 75,71
EUR 3,43 expédition vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour Innovation in Marketing
Image d'archives
Innovation in Marketing (CIM Professional Development)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Innovation in Marketing (CIM Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750641210
Quantité disponible : 2 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Taylor & Francis Group, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP11187454
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing (Chartered Institute of Marketing (Paperback))
Edité par
Routledge, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL10419909
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing (CIM Professional Development)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750641210
Quantité disponible : 2 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Taylor & Francis Group, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP11187454
Quantité disponible : 2 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Taylor & Francis Group, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP105108160
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210. N° de réf. du vendeur 9401029
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Butterworth Heinmann, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210. N° de réf. du vendeur 8530967
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Butterworth Heinemann, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210. N° de réf. du vendeur 8530964
Quantité disponible : 1 disponible(s)
Image d'archives
Innovation in Marketing
Edité par
Butterworth Heinemann, 1998
ISBN 10 : 0750641215
ISBN 13 : 9780750641210
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210. N° de réf. du vendeur 8530965
Quantité disponible : 1 disponible(s)