Articles liés à Business Strategy: An Introduction

Business Strategy: An Introduction - Couverture souple

Campbell, David; Stonehouse, George; Houston, Bill

 
9780750642071: Business Strategy: An Introduction

Synopsis

An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided.

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