Articles liés à Strategic Management and Business Analysis

Strategic Management and Business Analysis - Couverture souple

Williamson, David; Cooke, Peter; Jenkins, Wyn; Moreton, Keith Michael

 
9780750642958: Strategic Management and Business Analysis

Synopsis

This text shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, where and why they are used in the strategic process, and the strengths and pitfalls associated with their use.

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