The Cim Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas - Couverture souple

Noonan, Chris J.

 
9780750643467: The Cim Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas

Synopsis

A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.

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Autres éditions populaires du même titre

9780750625739: CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas

Edition présentée

ISBN 10 :  0750625732 ISBN 13 :  9780750625739
Editeur : Butterworth-Heinemann Ltd, 1996
Couverture souple