Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Ts - Couverture souple

Gummesson, Evert

9780750644631: Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Ts

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ISBN 10 : 075064463X ISBN 13 : 9780750644631

Editeur : Butterworth-Heinemann (Sd), 1999

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Encyclopaedic coverage on current thinking on total relationship marketing. The author broadens the debate on marketing management beyond the "four P's" by analysing it in terms of 30 key relationships, each of which is illustrated with a case or example.

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�diteur: Butterworth-Heinemann (Sd)
Date d'�dition: 1999
Langue: anglais
ISBN 10: 075064463X
ISBN 13: 9780750644631
Reliure: Broch�
Nombre de pages: 281
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9780750654074: Total Relationship Marketing

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ISBN 10 : 0750654074 ISBN 13 : 9780750654074
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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

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ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing : From the 4PS of Traditional Marketing Management to the 30RS of the New Marketing Paradigm

Gummesson, Evert

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Total Relationship Marketing

Evert Gummesson

Edit� par Butterworth-Heinemann, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

Gummesson, Evert

Edit� par Butterworth-Heinemann, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

Gummesson, Evert

Edit� par Butterworth-Heinemann, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing (CIM Professional Development)

Gummesson, Evert

Edit� par Butterworth-Heinemann, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

Evert Gummesson

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ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

Evert Gummesson

Edit� par A Butterworth-Heinemann Title, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

Evert Gummesson

Edit� par A Butterworth-Heinemann Title, 1999

ISBN 10 : 075064463X ISBN 13 : 9780750644631

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