Articles liés à Strategic Marketing Planning and Control: Planning...

Strategic Marketing Planning and Control: Planning and Control - Couverture souple

Ensor, John; Drummond, Graeme

 
9780750644822: Strategic Marketing Planning and Control: Planning and Control

Synopsis

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.

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