Cybermarketing - Couverture souple

Bickerton, Pauline; Bickerton, Matthew; Pardesi, Upkar

Couverture souple

ISBN 10 : 0750647043 ISBN 13 : 9780750647045

Editeur : Routledge, 2000

Synopsis

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

A propos du livre

À propos de l'auteur

Pauline Bickerton, Matthew Bickerton, Upkar Pardesi

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0750647043
• ISBN 13: 9780750647045
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 372
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne