Articles liés à Marketing

Marketing - Couverture souple

Reynolds, Paul; Lancaster, Geoff

 
9780750647717: Marketing
Couverture souple
ISBN 10 : 075064771X ISBN 13 : 9780750647717
Editeur : Made Simple, 2002

Synopsis

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.

The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.

Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Made Simple
Date d'édition
2002
Langue
anglais
ISBN 10 
075064771X
ISBN 13 
9780750647717
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible