Articles liés à Internal Marketing

Internal Marketing - Couverture souple

Ahmed, Pervaiz K. K.; Rafiq, Mohammed

 
9780750648387: Internal Marketing
Couverture souple
ISBN 10 : 0750648384 ISBN 13 : 9780750648387
Editeur : Routledge, 2002

Synopsis

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Pervaiz K. Ahmed, Mohammed Rafiq

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2002
Langue
anglais
ISBN 10 
0750648384
ISBN 13 
9780750648387
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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