Articles liés à Internal Marketing
Synopsis
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
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À propos de l?auteur
Pervaiz K. Ahmed, Mohammed Rafiq
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Internal Marketing (Chartered Institute of Marketing (Paperback))
Edité par
Routledge, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-Q-012-03126
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Internal Marketing (Chartered Institute of Marketing (Paperback))
Edité par
Routledge, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-J-008-02682
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Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing (Paperback))
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing (Paperback)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750648387
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Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing (Paperback))
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750648387
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Internal Marketing
Edité par
Taylor & Francis Group, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
Ancien ou d'occasion
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP63779569
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Internal Marketing: Tools and Concepts for Customer-Focused Management
Edité par
Routledge, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.05. N° de réf. du vendeur G0750648384I2N00
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Internal Marketing
Edité par
Taylor & Francis Ltd, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
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Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780750648387
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Ahmed, P: Internal Marketing
Edité par
Taylor & Francis, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
Neuf
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Pervaiz K. Ahmed, Mohammed RafiqA clear-sighted introduction to a complex subject, Internal Marketing provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marke. N° de réf. du vendeur 594941502
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Internal Marketing
Edité par
Taylor & Francis Ltd, 2002
ISBN 10 : 0750648384
ISBN 13 : 9780750648387
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 506. N° de réf. du vendeur B9780750648387
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Internal Marketing (Chartered Institute of Marketing (Paperback))
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9780750648387_new
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