Articles liés à Strategic Marketing Management: Planning and Control
Synopsis
This volume is specifically developed and written for students taking the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
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Strategic Marketing Management: Planning and Control (CIM Diploma Workbook S.)
Edité par
Butterworth-Heinemann Ltd, 2000
ISBN 10 : 0750649267
ISBN 13 : 9780750649261
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbb0023463943
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