Cim Coursebook 01/02 Diploma Case Study Book: Analysis And Decision - Couverture souple

Ranchhod, Ashok

 
9780750653145: Cim Coursebook 01/02 Diploma Case Study Book: Analysis And Decision

Synopsis

This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.