Business Development in Licensed Retailing - Couverture souple

Lincoln, Guy

 
9780750653343: Business Development in Licensed Retailing
Couverture souple
ISBN 10 : 0750653345 ISBN 13 : 9780750653343
Editeur : Routledge, 2002

Synopsis

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: - Forms the basis of a complete course for a unit manager's development.- Provides an overview of the range of skills needed for effective unit management. - Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2002
Langue
anglais
ISBN 10 
0750653345
ISBN 13 
9780750653343
Reliure
Broché
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9781138175518: Business Development in Licensed Retailing

Edition présentée

ISBN 10 :  113817551X ISBN 13 :  9781138175518
Editeur : Routledge, 2016
Couverture rigide