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Synopsis
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
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À propos de l?auteur
John Wilmshurst, Adrian Mackpson
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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Edité par
Routledge, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M0075065449X-G
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Fundamentals and Practice of Marketing
Edité par
Routledge, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. . Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-H-031-01820
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Fundamentals and Practice of Marketing
Edité par
Routledge, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-V-023-02373
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Fundamentals and Practice of Marketing
Edité par
Routledge, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR014132093
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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Fundamentals and Practice of Marketing (Chartered Institute of Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750654494
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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750654494
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Fundamentals and Practice of Marketing
Edité par
Taylor & Francis Group, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 49253220-75
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Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654494. N° de réf. du vendeur 9400997
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Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654494. N° de réf. du vendeur 8487785
Quantité disponible : 1 disponible(s)
Image d'archives
Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann, 2002
ISBN 10 : 075065449X
ISBN 13 : 9780750654494
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780750654494. N° de réf. du vendeur 8487784
Quantité disponible : 1 disponible(s)