Cim Coursebooks 2002-2003 Strategic Marketing Management - Couverture souple

Meek, Richard; Meek, Helen; Ensor, John

 
9780750657105: Cim Coursebooks 2002-2003 Strategic Marketing Management
Couverture souple
ISBN 10 : 0750657103 ISBN 13 : 9780750657105
Editeur : Butterworth-Heinemann Ltd, 2002

Synopsis

"Butterworth-Heinemann's 2002-2003 CIM Coursebook" series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook is co-written by the CIM Senior Examiner for the Strategic Marketing Management module. It contains CIM approved content for this year's course. It is approved by the CIM Chief Examiner. It contains updated material and cases to keep you up to speed with the latest developments. Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MarketingOnline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. This is a definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabus.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John is Head of the School of Marketing and Tourism at Napier University Business School, Edinburgh. John has an MBA from Cranfield Business School, is a Fellow and has Chartered Status of the Institute of Marketing. Apart from this academic background he has considerable business experience in the retail sector. He has undertaken consultancy and led training programmes in a wide range of organisations both in the public and private sector. John's main research interests lie in the area of creativity and innovation in knowledge based service industries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
0750657103
ISBN 13 
9780750657105
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible