Festival and Events Management - Couverture souple

Couverture souple

ISBN 10 : 075065872X ISBN 13 : 9780750658720

Editeur : Routledge, 2003

Synopsis

"Festival and Events Management: An International Perspective" is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. It provides practical applications, models and illustrations of the event management operation from a variety of international perspectives. It demonstrates how to manage and market the arts and leisure experience. It includes international case studies from Europe, New Zealand, Australia and USA.

A propos du livre

Revue de presse :

"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 2003
• ISBN 10: 075065872X
• ISBN 13: 9780750658720
• Reliure: Broché
• Nombre de pages: 440