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Synopsis
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Marketing Management: Planning, Implementation and Control
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Routledge 30/11/2004, 2004
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
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Strategic Marketing Management: Planning, Implementation and Control
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Routledge 30/11/2004, 2004
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
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Strategic Marketing Management: Planning, implementation and control
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Strategic Marketing Management: Planning, Implementation and Control
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Elsevier, 2005
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ISBN 13 : 9780750659383
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Soft cover. Etat : Very Good. 867 pages, paperback, a very good copy of the Third Edition [0750659386]. N° de réf. du vendeur 142099
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Strategic Marketing Management
Edité par
Routledge, 2005
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
Ancien ou d'occasion
Softcover
Vendeur : Bookbot, Prague, Rébublique tchèque
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Softcover. Etat : Fair. Spuren von Feuchtigkeit / Nässe; Leichte Risse. This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic * Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic evaluation* How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material * The changing role of marketing* Approaches to analysing marketing capability* E-marketing* Branding* Customer relationship management* Relationship management myopia* The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. N° de réf. du vendeur 0b5bfe0d-c09e-46b9-8c2b-8795cd2c0cfb
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Strategic Marketing Management: Planning, Implementation and Control
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Elsevier, 2005
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
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Couverture souple
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2350grams, ISBN:9780750659383. N° de réf. du vendeur 9215302
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Strategic Marketing Management: Planning, Implementation and Control
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Elsevier, 2005
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Strategic Marketing Management: Planning, Implementation and Control
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ISBN 10 : 0750659386
ISBN 13 : 9780750659383
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Strategic Marketing Management: Planning, implementation and control
Edité par
Routledge, 2004
ISBN 10 : 0750659386
ISBN 13 : 9780750659383
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Strategic Marketing Management: planning, implementation and control
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ISBN 13 : 9780750659383
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Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 3574058
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