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Strategic Sports Event Management: An International Approach - Couverture souple

Masterman, Guy

 
9780750659833: Strategic Sports Event Management: An International Approach
Couverture souple
ISBN 10 : 0750659831 ISBN 13 : 9780750659833
Editeur : Butterworth-Heinemann Ltd, 2004

Synopsis

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. "Strategic Sports Event Management: An International Approach" provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney Olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at: the organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters; the planning process; short term and long term benefits, and evaluations; and, operational strategies including IT, communications, equipments and personnel. It builds a conceptual framework for the planning, organising, managing and evaluating of sports events. It contains international cases and examples, of both large and small sports events, from first-hand experience and research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Currently the Head of Sports Sciences at Northumbria University, Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2004
Langue
anglais
ISBN 10 
0750659831
ISBN 13 
9780750659833
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible