Cim Coursebook 04/05 Strategic Marketing in Practice - Couverture souple

Ranchhod, Ashok

9780750661959: Cim Coursebook 04/05 Strategic Marketing in Practice

Couverture souple

ISBN 10 : 075066195X ISBN 13 : 9780750661959

Editeur : Butterworth-Heinemann Ltd, 2004

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Elsevier/Butterworth-Heinemann's 2004-2005 "CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the 'MarketingOnline' learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Butterworth-Heinemann Ltd
Date d'�dition: 2004
Langue: anglais
ISBN 10: 075066195X
ISBN 13: 9780750661959
Reliure: Broch�
Nombre de pages: 272
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Strategic Marketing in Practice (CIM Coursebook)

Ranchhod, Ashok

Edit� par Butterworth-Heinemann Ltd

ISBN 10 : 075066195X ISBN 13 : 9780750661959

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