Strategic Operations Management - Couverture souple

Brown, Steve

 
9780750663199: Strategic Operations Management

Synopsis

This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place.

In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.

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Autres éditions populaires du même titre

9781138179929: Strategic Operations Management

Edition présentée

ISBN 10 :  1138179922 ISBN 13 :  9781138179929
Editeur : Routledge, 2017
Couverture rigide