Gabay's Copywriters' Compendium: The Definitive Professional Writer's Guide - Couverture rigide

Gabay, Jonathan

Couverture rigide

ISBN 10 : 0750664029 ISBN 13 : 9780750664028

Editeur : Butterworth-Heinemann Ltd, 2005

Synopsis

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always on hand, and therefore, on some occasions, additional help is required to find the right phrase, description or slogan. "Gabay's Copywriting Compendium" contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. The compendium goes on to provide a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively. The text has been carefully designed to ensure the material can be accessed quickly and easily, and the easy to read layout will assist copywriters in finding appropriate help at any particular moment.

A propos du livre

À propos de l'auteur

Jonathan Gabay is a trainer, coach and creative strategist, and has vast experience of marketing throughout his career, holding positions such as the Creative Director of the Direct Marketing division at Moorgate Plc, the Creative Marketing Group Head at Saatchi and Saatch plc, the Creative Marketing Director at DPA, and the Head of the Direct Marketing Division at GGA. Jonathan has acted as coach and mentor to some of Europes leading creative companies such as Hawksmere training, Reed Training, Accenture, KPMG, Anderson Consulting, Sun Microsystems, Oracle, Vodafone, Creative Labs, Clearwater Communications, Barclays Bank, Hayes Modems, Turner Television, Nyman Libson, Paul YKK Zips, Computacenter, Compaq, and James Capel. He also works closely with the CIM. In five years he has addressed around 2000 leading marketers from top UK companies. Key roles include acting as an advisor on creativity and the Web to the Marketing Society, a copywriter on leading through-the-line-brands, and a Web creative strategist for leading e-markets. He is also a Media spokesperson on the Web and imaginative marketing.

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0750664029
• ISBN 13: 9780750664028
• Reliure: Relié
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible