Introduction to e-Business: Management and Strategy - Couverture souple

Combe, Colin

Couverture souple

ISBN 10 : 0750667311 ISBN 13 : 9780750667319

Editeur : Routledge, 2006

Synopsis

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

A propos du livre

À propos de l?auteur

Colin Combe

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0750667311
• ISBN 13: 9780750667319
• Reliure: Broché
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible