Getting Attention - Couverture souple

Kohl, Susan Y

Couverture souple

ISBN 10 : 0750672595 ISBN 13 : 9780750672597

Editeur : Routledge, 2000

Synopsis

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

A propos du livre

À propos de l'auteur

Susan Y. Kohl

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0750672595
• ISBN 13: 9780750672597
• Reliure: Broché
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne