The Springboard - Couverture souple

Denning, Stephen

Couverture souple

ISBN 10 : 0750673559 ISBN 13 : 9780750673556

Editeur : Routledge, 2000

Synopsis

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

A propos du livre

À propos de l?auteur

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0750673559
• ISBN 13: 9780750673556
• Reliure: Broché
• Nombre de pages: 246
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible