Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success!
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product development and business development. He is also the director of the Business Excellence Consortium at Milwaukee School of Engineering: an outreach arm of the University that assists companies in their journey to world competitive performance.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15140822-6
Quantité disponible : 1 disponible(s)
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_452744935
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Vendeur : Bookbot, Prague, Rébublique tchèque
Hardcover. Etat : Fair. Beilagen - fehlen / sind unvollständig; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. Marc Annacchino's New Product Development maximizes returns on development investments by offering an interdisciplinary understanding of the new product development process. As the last frontier for gaining a competitive edge, New Product Development has become essential, surpassing traditional factors like functionality, quality, and reliability. This comprehensive guide covers the entire process, from initial concept and corporate goals assessment to marketing, planning, development, manufacturing, and product management. It features over 200 illustrations and includes 52 actual tools necessary for executing a development program. The accompanying CD-ROM version embeds these tools within the text, allowing readers to present and apply concepts directly to their development programs. Hyperlinks lead to a "sandbox" for saving and organizing their work, providing a practical framework for users. This resource is an invaluable investment for ensuring new product success, offering a multidimensional perspective drawn from 26 years of experience and over 40 real implementations. Additionally, it provides blueprints for organizing and documenting development programs, making it an essential tool for practitioners in the field. N° de réf. du vendeur 5f3435ae-868f-4e91-9f09-40673a8aebdb
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780750677325. N° de réf. du vendeur 8980122
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Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis
hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0750677325
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Vendeur : Books Puddle, New York, NY, Etats-Unis
Etat : New. pp. xxxii + 567. N° de réf. du vendeur 26247336
Quantité disponible : 1 disponible(s)
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Etat : New. pp. xxxii + 567 Illus. N° de réf. du vendeur 7633399
Quantité disponible : 1 disponible(s)