The Culturally Customized Web Site - Couverture souple

Singh, Nitish; Pereira, Arun

Couverture souple

ISBN 10 : 0750678496 ISBN 13 : 9780750678490

Editeur : Routledge, 2005

Synopsis

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization―or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

A propos du livre

À propos de l'auteur

Associate Professor in Marketing and Finance at the California State U. at Chico. He has done extensive research and writing on e-commerce and marketing localization on the web. Associate Professor in Marketing at St. Louis University. His recent research areas include cross-cultural consumerism and product entry into international markets.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0750678496
• ISBN 13: 9780750678490
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible