Articles liés à Tourism marketing for cities and towns

Tourism marketing for cities and towns - Couverture souple

Kolb, Bonita

 
9780750679459: Tourism marketing for cities and towns

Synopsis

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

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Présentation de l'éditeur

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.