Cim Coursebook 06/07 Marketing Planning - Couverture souple

Marketing Knowledge; Beamish, Karen; Ashford, Ruth

Couverture souple

ISBN 10 : 0750680040 ISBN 13 : 9780750680042

Editeur : Butterworth-Heinemann Ltd, 2006

Synopsis

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

A propos du livre

À propos de l'auteur

Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing's Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management. Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors. Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0750680040
• ISBN 13: 9780750680042
• Reliure: Broché
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible