Articles liés à Marketing in a Nutshell: Key Concepts for Non-specialists

Marketing in a Nutshell: Key Concepts for Non-specialists - Couverture souple

Meldrum, Mike

 
9780750681339: Marketing in a Nutshell: Key Concepts for Non-specialists
Couverture souple
ISBN 10 : 0750681330 ISBN 13 : 9780750681339
Editeur : Butterworth-Heinemann, 2007

Synopsis

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann
Date d'édition
2007
Langue
anglais
ISBN 10 
0750681330
ISBN 13 
9780750681339
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
LSWR Group
b.criscuolo@lswr.it

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