Sports Publicity: A Practical Approach - Couverture souple

Favorito, Joseph

 
9780750683029: Sports Publicity: A Practical Approach
Couverture souple
ISBN 10 : 0750683023 ISBN 13 : 9780750683029
Editeur : Butterworth-Heinemann Ltd, 2007

Synopsis

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media.

Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as:

  • how to effectively deal with international media
  • the expectations of non-American press with American athletes
  • how non-American athletes deal with American media
  • respecting traditions and avoiding stereotypes

This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Joseph Favorito, Vice President, Communications, International Fight League

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
0750683023
ISBN 13 
9780750683029
Reliure
Broché
Nombre de pages
408
Coordonnées du fabricant
non disponible
Personne responsable
non disponible