Articles liés à Nation branding
Synopsis
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.
Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:
* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readable fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia
Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Biographie de l'auteur
By Keith Dinnie, Dr Keith Dinnie MA MSc PhD
Lecturer
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition2007
- ISBN 10 075068349X
- ISBN 13 9780750683494
- ReliureBroché
- Langueanglais
- Nombre de pages288
- Coordonnées du fabricantnon disponible
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Nation Branding: Concepts, Issues, Practice
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taylor & francis, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
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Nation branding: Concepts, Issues, Practice
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Paperback. Etat : Very Good. Nation branding: Concepts, Issues, Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750683494
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Nation branding: Concepts, Issues, Practice
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750683494
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Nation Branding : Concepts, Issues, Practice
Edité par
Taylor & Francis Group, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 11176242-6
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Nation Branding : Concepts, Issues, Practice
Edité par
Taylor & Francis Group, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 7579770-75
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Nation Branding: Concepts, Issues, Practice
Edité par
Elsevier, 2008
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Nation branding: Concepts, Issues, Practice
Edité par
taylor & francis, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00046572637
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Nation branding: Concepts, Issues, Practice
Edité par
taylor & francis, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
Ancien ou d'occasion
Paperback
Vendeur : dsmbooks, Liverpool, Royaume-Uni
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Paperback. Etat : Good. Good. book. N° de réf. du vendeur D8S0-3-M-075068349X-3
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NATION BRANDING
Edité par
ELSEVIER SCIENCE & TECHNOLOGY, 2007
ISBN 10 : 075068349X
ISBN 13 : 9780750683494
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Vendeur : OM Books, Sevilla, SE, Espagne
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Etat : Usado - bueno. N° de réf. du vendeur 9780750683494
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