The Official Cim Coursebook Marketing Management in Practice 2007-2008 - Couverture souple

Williams, John; Curtis, Tony

 
9780750684132: The Official Cim Coursebook Marketing Management in Practice 2007-2008
Couverture souple
ISBN 10 : 0750684135 ISBN 13 : 9780750684132
Editeur : Butterworth-Heinemann Ltd, 2007

Synopsis

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Written specially for the Marketing Management in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
0750684135
ISBN 13 
9780750684132
Reliure
Broché
Numéro d'édition
4
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible