The Official Cim Coursebook Strategic Marketing in Practice 2007-2008 - Couverture souple

Ranchhod, Ashok; Marandi, Ebi

 
9780750684583: The Official Cim Coursebook Strategic Marketing in Practice 2007-2008
Couverture souple
ISBN 10 : 0750684585 ISBN 13 : 9780750684583
Editeur : Butterworth-Heinemann Ltd, 2007

Synopsis

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this "Coursebook" is user-friendly, interactive and relevant. Each "Coursebook" is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Strategic Marketing in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
0750684585
ISBN 13 
9780750684583
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible