Articles liés à Contemporary Issues in Marketing and Consumer Behaviour
Synopsis
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Biographie de l'auteur
Liz Parsons is Reader in Marketing at Keele University, UK
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway University, UK
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurButterworth-Heinemann Ltd
- Date d'édition2009
- ISBN 10 0750687398
- ISBN 13 9780750687393
- ReliureBroché
- Langueanglais
- Nombre de pages232
- Coordonnées du fabricantnon disponible
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Contemporary Issues in Marketing and Consumer Behaviour
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Routledge, 2009
ISBN 10 : 0750687398
ISBN 13 : 9780750687393
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Contemporary Issues in Marketing and Consumer Behaviour
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Contemporary Issues in Marketing and Consumer Behaviour
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Routledge 18/03/2009, 2009
ISBN 10 : 0750687398
ISBN 13 : 9780750687393
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Contemporary Issues in Marketing and Consumer Behaviour
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Taylor & Francis Group, 2009
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Contemporary Issues in Marketing and Consumer Behaviour
Edité par
Routledge, 2009
ISBN 10 : 0750687398
ISBN 13 : 9780750687393
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL10310431
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