Strategic Marketing Decisions 2008-2009 - Couverture souple

Doole, Isobel; Lowe, Robin

Couverture souple

ISBN 10 : 0750689722 ISBN 13 : 9780750689724

Editeur : Butterworth-Heinemann Ltd, 2008

Synopsis

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

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Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

-The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
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Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

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A propos du livre

À propos de l'auteur

By Isobel Doole, CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.; and Robin Lowe, Principal Lecturer in Marketing, School of Business and Finance, Sheffield Hallam University, UK

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0750689722
• ISBN 13: 9780750689724
• Reliure: Broché
• Nombre de pages: 252
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne