Strategic Marketing Management - Planning and Control (Paper 11) - Couverture souple

The CIM

 
9780751749731: Strategic Marketing Management - Planning and Control (Paper 11)
Couverture souple
ISBN 10 : 0751749737 ISBN 13 : 9780751749731
Editeur : BPP Publishing Ltd, 1997

Synopsis

This practice and revision kit focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 practice and revision kits contain all Syllabus '94 questions, including those set in December 1996, along with further exam-standard questions with solutions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
BPP Publishing Ltd
Date d'édition
1997
Langue
anglais
ISBN 10 
0751749737
ISBN 13 
9780751749731
Reliure
Broché
Numéro d'édition
3
Coordonnées du fabricant
non disponible
Personne responsable
non disponible