Revenue Management: Hard Core Tactics for Profit-making and Market Domination - Couverture rigide

Cross, Robert G.

 
9780752809793: Revenue Management: Hard Core Tactics for Profit-making and Market Domination

Synopsis

In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.

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