Burn Rate: How I Survived the Gold Rush Years on the Internet - Couverture souple

Wolff, Michael

 
9780752826233: Burn Rate: How I Survived the Gold Rush Years on the Internet

Synopsis

Michael Wolff was a journalist and writer; in 1998 he is a journalist and writer again. But in the first half of the '90's he was an Internet entrepreneur, Chairman and CEO of Wolff New Media. This is Wolff's story. BURN RATE is hugely informative about the world of the net and the web, search engines, closed systems, online pornography; it is also incredibly funny. As readable as a novel, BURN RATE is an all too human story of one man, at first idealistic and naive, then corrupted and increasingly cynical and eventually burned out and tired, and a world that bears as much resemblance to the school playground (not least in the age of it's major players) as it does to the world of conventional businesses. If there is one book that tells us about what is going on in the complex and confusing struggle for the future of the Internet it is this one.

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Revue de presse

Deborah Stead The New York Times Burn Rate has a terrific feel for the crazy deals, the characters and the clashing bicoastal cultures of the Internet.

Amy Cortese Business Week Burn Rate is a hilarious and frightening account of the life of an Internet startup.

Kurt Andersen columnist at The New Yorker Burn Rate is the real deal: a smart, thoughtful, funny, knowing, clear-eyed, candid and altogether exhilarating insider's chronicle of the new media business -- that is, the new media "business." If there's more honest and entertaining book on the digital revolution, I haven't seen it.

Michael Lewis author of Liar's Poker and Trail Fever Burn Rate is a delight to read. Michael Wolff shows that, in addition to a great deal of junk, the Internet may yet produce literature.

Peter Martin Financial Times Wolff has given us the best account of both the lure and the frustration of the Internet.

Peter McGrath Newsweek ...the alternately hilarious and appalling story of Wolff's efforts to take his small Web publishing company into the big time by courting investors.

Présentation de l'éditeur

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises.
As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

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