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Do Something Different: Proven Marketing Techniques to Transform Your Business - Couverture souple

Wolff, Jurgen

 
9780753505281: Do Something Different: Proven Marketing Techniques to Transform Your Business

Synopsis

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

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À propos de l'auteur

Jurgen Wolff publishes a newsletter focusing on creativity in business at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books.

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