Pr Power: Inside Secrets from the World of Spin - Couverture souple

Barry-Hirst, Amanda

Couverture souple

ISBN 10 : 0753506521 ISBN 13 : 9780753506523

Editeur : Virgin Books, 2002

Synopsis

Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, "PR Power" includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself. Drawing on her own experiences and guiding you around pitfalls, Amanda Barry dispels the myths and bins the spin to provide an easy-to-use handbook.

A propos du livre

À propos de l?auteur

Amanda Barry ran her own award-winning PR consultancy, Amanda Barry Communications (ABC), for ten years, managing successful campaigns for national and international names such as Motorola, Lloyds TSB, Mobil Oil, Tourism Whistler and Future Publishing. ABC won the prestigious PR Week 'Best Small Consultancy' Award in 1997 and, in 1999, became only the seventh PR consultancy in the UK to achieve the Public Relations Consultants Association's (PRCA) quality assessment management standard.

Détails de l'édition

• Éditeur: Virgin Books
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0753506521
• ISBN 13: 9780753506523
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible